Franchise Development Starts with Service — A Conversation with Bryan Wallace

Austin, TX
January 31, 2025
How Nautical Boat Club grows by putting people, service, and relationships first.

A Vision Built on Service

In this feature video, Bryan Wallace, President of Nautical Boat Club, shares how the company’s success has always been rooted in one principle — serving others first.

“Where I’ve gotten to has come from helping other people achieve their goals — that’s my motivation.”

That philosophy defines every relationship within Nautical Boat Club — from members to franchise partners.

Helping Entrepreneurs Thrive

Bryan emphasizes that Nautical’s growth is about more than expanding locations — it’s about empowering small business owners to thrive in an industry they love.

“Franchise development starts with service. We prioritize exceptional customer service and strong relationships with our franchisees.”

Each new club owner benefits from a proven playbook and the support of a national network, while maintaining the local freedom to bring Nautical’s experience to their own communities.

“There’s a very limited number of people who get to own a business that’s also part of the lifestyle they love — boating, family, and freedom on the water.”

Building the Future of Boating

Nautical Boat Club’s long-term vision is ambitious — to become one of the top 100 boat clubs in the next decade. For Bryan, that goal starts by helping others succeed first.

“Our growth comes from helping franchise owners reach their potential. When they win, Nautical wins.”

This service-based approach is what differentiates Nautical Boat Club from competitors — a culture that values people, relationships, and consistency in every market.

A Call to Future Franchise Owners

For those considering joining the Nautical family, Bryan offers simple advice: lead with service, invest in your people, and believe in the lifestyle you’re building.

“We want partners who care about their members — who want to build something lasting on the water.”

Watch the full interview below to see how Nautical Boat Club is shaping the future of boating through service, leadership, and community.

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