Why More Members Doesn’t Mean Better Service

March 19, 2025
Some boat clubs focus on growth. We focus on access. Here’s why the difference matters.

At some clubs, “bigger” means better. More locations. More members. More boats. But here’s the secret: when boat clubs scale too fast, access suffers.

Nautical Boat Club® was built differently—from the dock up.

What Is the Member-to-Boat Ratio?

It’s the number of members each club has, compared to how many boats are available.

At some national brands, it can be 12–15 members per boat—which means:

  • Waitlists on weekends
  • Fewer prime-time reservations
  • Members boating less

Nautical caps that number intentionally. In most locations, our ratio stays under 8 members per boat—sometimes even lower.

Why It Matters

Boating isn’t like going to the gym. You’re not popping in for a 30-minute workout.

You’re planning your weekend, bringing guests, packing food, and driving out to the lake.

And when your reservation doesn’t go through?

That’s a lost day.

Our Promise: Keep It Personal

We’d rather grow carefully than disappoint members. That’s why we:

  • Expand the fleet as member interest grows
  • Staff clubs with local owners and dockmasters
  • Audit usage trends monthly to adjust access

It’s not just about adding members—it’s about keeping the experience incredible.

“We joined because we could get a boat on Saturdays. That’s rare at other clubs, but it’s normal here.”
— Member, Sarasota

Quality Over Quantity—Always

If you’re tired of hearing “all booked up,” it’s time for a different model.

See why members actually use their membership at Nautical. Schedule a discovery call today.

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